{"id":7515,"date":"2020-05-09T17:58:05","date_gmt":"2020-05-09T21:58:05","guid":{"rendered":"https:\/\/www.traceup.com\/?p=7515"},"modified":"2022-03-22T10:03:08","modified_gmt":"2022-03-22T17:03:08","slug":"get-your-team-to-watch-game-film","status":"publish","type":"post","link":"https:\/\/traceup.com\/get-your-team-to-watch-game-film","title":{"rendered":"The Way to Get Your Team to Watch Game Film"},"content":{"rendered":"
<\/div>\n

Trace believes people want personalized, short-form video moments. In the last 18 months, tens of thousands of games and hundreds of tournaments used Trace for game film. People all across the globe watch more than 3 million moments a month on Trace. Let’s take a look at what the data is telling us people want to watch.<\/p>\n\n\n\n

Short-form, personalized moments are the future.<\/h3>\n\n\n\n

More than 65% of all playlist views on Trace come from an individual player’s playlist. The next largest playlist is Touch Chains (passing sequences). Together they make up more than 85% of all viewership on Trace.<\/p>\n\n\n\n

Playlist Views by Type<\/strong><\/p>\n\n\n

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\"\"<\/figure><\/div>\n\n\n

The attention span for full game footage is 1 minute 36 seconds.<\/h3>\n\n\n\n

You read that correctly. The average person who lands on a full game playlist spends 1:36 watching the full game footage. But they stay on Trace and spend 5.5x the time looking through personal moments and stats.<\/p>\n\n\n\n

% of Time Spent Watching Trace Game Results<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

No one wants to watch the full game. Full games represent 2% of the content viewed on Trace.<\/em><\/p>\n\n\n\n\n\n\n\n

People love binge-watching personal moments<\/h3>\n\n\n\n

When someone lands on a player moments playlist, they consume 2.5x the content than someone who landed on a full game playlist! They spend almost 6 minutes more consuming content per user. Across a team of 18 players, that’s 1.8 hours more video watched! Across a season, your team watches an additional 40 hours of video! (And that’s not even counting parents)<\/p>\n\n\n\n

Hours of Video Being Consumed<\/strong><\/p>\n\n\n

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\"\"<\/figure><\/div>\n\n\n

3 key takeaways to unlock engagement<\/h2>\n\n\n\n

1. Time and attention are scarce resources. People only want to consume short-form, personal content. That means player playlists.<\/p>\n\n\n\n

2. Don’t share full games, share personalized content. If you don’t have player moments, then edit a set of clips for the back line, or your midfielders. Don’t make it as general as possible. Make your video as specific as possible.<\/p>\n\n\n\n

3. Make video timely. 75% of teams using Trace receive their video less than 7 hours after uploading \u20145% less than 4.5 hours after upload. You want video on your player’s phones as soon after the game as possible.<\/p>\n\n\n\n\n\n\n","protected":false},"excerpt":{"rendered":"

Every month, people across the globe watch over 3 million Trace moments. Let’s take a look at what the data is telling us.<\/p>\n","protected":false},"author":155722367,"featured_media":7516,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[703414511],"tags":[],"table_tags":[],"class_list":["post-7515","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-player-development"],"jetpack_publicize_connections":[],"acf":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/traceup.com\/wp-content\/uploads\/2020\/08\/c6677-the-most-powerful-way-you-can-get-your-club-to-watch-game-film.jpg?fit=800%2C500&ssl=1","jetpack_sharing_enabled":true,"jetpack_likes_enabled":false,"_links":{"self":[{"href":"https:\/\/traceup.com\/wp-json\/wp\/v2\/posts\/7515","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/traceup.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/traceup.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/traceup.com\/wp-json\/wp\/v2\/users\/155722367"}],"replies":[{"embeddable":true,"href":"https:\/\/traceup.com\/wp-json\/wp\/v2\/comments?post=7515"}],"version-history":[{"count":3,"href":"https:\/\/traceup.com\/wp-json\/wp\/v2\/posts\/7515\/revisions"}],"predecessor-version":[{"id":21269,"href":"https:\/\/traceup.com\/wp-json\/wp\/v2\/posts\/7515\/revisions\/21269"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/traceup.com\/wp-json\/wp\/v2\/media\/7516"}],"wp:attachment":[{"href":"https:\/\/traceup.com\/wp-json\/wp\/v2\/media?parent=7515"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/traceup.com\/wp-json\/wp\/v2\/categories?post=7515"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/traceup.com\/wp-json\/wp\/v2\/tags?post=7515"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/traceup.com\/wp-json\/wp\/v2\/table_tags?post=7515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}