{"id":19053,"date":"2021-11-23T08:28:49","date_gmt":"2021-11-23T16:28:49","guid":{"rendered":"https:\/\/traceup.com\/?p=19053"},"modified":"2022-09-20T07:57:04","modified_gmt":"2022-09-20T14:57:04","slug":"why-short-form-video-works-for-u8-to-u11-teams","status":"publish","type":"post","link":"https:\/\/traceup.com\/why-short-form-video-works-for-u8-to-u11-teams","title":{"rendered":"Why Short-Form Video Works for U8 to U11 Teams"},"content":{"rendered":"
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People all around the world are embracing video as a central part of their daily lives. That trend doesn\u2019t seem to be slowing down anytime soon: Data from 2020<\/a> shows us that the average person is spending six hours and 59 minutes consuming digital content every day. That number is only increasing as the influence of social media grows. If you have a child under the age of 20, it is very likely they\u2019re spending a good chunk of each day watching short-form videos on TikTok. <\/p>\n\n\n\n

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Coach Setting Up the Trace camera<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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Because it\u2019s not just any video that kids are watching. Young adults are watching short-form content based on their interests, passions, and hobbies. They want to see short, TikTok-style videos of their peers, their teammates, and themselves. With so much bite-sized content available, the attention span for younger kids has shrunk dramatically, as any parent can attest. <\/p>\n\n\n\n

This trend presents a challenge in youth sports, where reviewing game film has become the norm. Coaches know that most young athletes are visual learners, and video is the tool that both provides a realistic view from different perspectives and allows coaches to give more objective feedback. But most players don\u2019t have the attention span for an hour-long video review session, or the patience to manually find their own best highlights throughout a full match.<\/p>\n\n\n\n

Getting Younger Athletes Excited About Video<\/h2>\n\n\n\n

Until recently, there\u2019s been a huge disconnect between what players want to watch (short-form, personalized content) and what coaches put in front of them (hour-long full game footage). Players don\u2019t want raw game film. Coaches don\u2019t want the additional job of editing video for players. Parents don\u2019t want to re-watch an hour of film to find their own child\u2019s best highlights. What each of these groups really want are meaningful, personalized moments, without having to wait.  <\/p>\n\n\n\n

That\u2019s where Trace comes into play. Trace\u2019s soccer camera platform replaces the manual recording and editing process with automatic recording and autonomic delivery of short, personalized moments to every player. No matter their age or skill, this is the type of video that youth soccer players want to watch and want to share. Kids love TikTok because it delivers personalized content based on their interests; Trace uses that same format to offer personalized content players will be excited about using to improve and explore their game.<\/p>\n\n\n\n

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