{"id":12056,"date":"2021-01-07T09:04:41","date_gmt":"2021-01-07T17:04:41","guid":{"rendered":"https:\/\/traceup.com\/?p=12056"},"modified":"2021-01-08T08:29:07","modified_gmt":"2021-01-08T16:29:07","slug":"youth-soccer-club-video-newsletters-recruiting","status":"publish","type":"post","link":"https:\/\/traceup.com\/youth-soccer-club-video-newsletters-recruiting","title":{"rendered":"How MN Eclipse Uses Soccer Video in Newsletters to Help Players Get Recruited"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div>\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><em>A<\/em>ndy Kaasa, the Director of Coaching for the <a href=\"https:\/\/www.mneclipse.com\/\">Minnesota Eclipse<\/a> youth soccer club, is always looking for opportunities to help his players get a leg up in college recruiting. As a relatively young club, MN Eclipse has used Trace&#8217;s soccer camera system for filming games, getting instant highlights for players, and getting on top college soccer programs&#8217; radar.&nbsp;<\/p>\n\n\n\n<p>Coach Kaasa wanted to ensure that college coaches were the progression of his player&#8217;s development on an ongoing basis, so he decided to build a newsletter for college coaches to keep them updated on the latest highlights and game information from MN Eclipse.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/traceup.com\/wp-content\/uploads\/2021\/01\/MN-Eclipse-Logo-2.png?resize=202%2C250&#038;ssl=1\" alt=\"\" class=\"wp-image-12063\" width=\"202\" height=\"250\" srcset=\"https:\/\/i0.wp.com\/traceup.com\/wp-content\/uploads\/2021\/01\/MN-Eclipse-Logo-2.png?resize=404%2C500&amp;ssl=1 404w, https:\/\/i0.wp.com\/traceup.com\/wp-content\/uploads\/2021\/01\/MN-Eclipse-Logo-2.png?resize=243%2C300&amp;ssl=1 243w, https:\/\/i0.wp.com\/traceup.com\/wp-content\/uploads\/2021\/01\/MN-Eclipse-Logo-2.png?w=536&amp;ssl=1 536w\" sizes=\"auto, (max-width: 202px) 100vw, 202px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>Managing a newsletter can be a time-consuming job, but Kaasa decided to streamline the process by linking to his players\u2019 Trace iDs and full game footage in the emails, making the process much easier to manage. Here\u2019s part of what coaches see when they receive the newsletter:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/haBHQFaUxcqahe2RFD2oxSAzYZf8PDWsY3u8Oc9Y6DBjCOk4ZVOxzCutox1apHU_c7rclltwHX5RiaXJRDHGfiwcwq6uVhRJMMDu_EiMG7S_e2YQDgR7aKegVqBFU-Xv2fONjzMj\" alt=\"\"\/><figcaption><em>MN Eclipse links to players&#8217; Trace iDs in their dedicated email for college recruiters.<\/em><\/figcaption><\/figure>\n\n\n\n<p>Using Trace\u2019s comprehensive system, which provides both highlights and full-game footage, communication around recruiting is much easier for youth soccer clubs. Kaasa explains the issues with more traditional soccer camera systems, \u201cCoaches can\u2019t see the player numbers, and you have to do a lot of work of giving them the schematics of who\u2019s in the game, the changes that have been made, and what they\u2019re looking at.\u201d&nbsp;<\/p>\n\n\n\n<p>With Trace, college coaches can click on individual players, view more of that player\u2019s curated moments, or view full game footage. And on Trace iD, players are spotlighted as a visual cue for the coach to follow. \u201cCoaches might ask something about the attacking midfielder, and we can send them the player\u2019s Trace iD will their full compilation of highlights,\u201d states Kaasa. With more context around highlights, college coaches can make faster, more informed decisions.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u201cThe college coaches have really liked being able to view players\u2019 Trace moments. It\u2019s definitely helped increase interest from coaches in our team, and coaches have been adding more and more of their staff onto our newsletters.\u201d&nbsp;<\/p><\/blockquote><\/figure>\n\n\n\n<p>Engaging with coaches using soccer game video has opened the doors to different schools to MN Eclipse players. \u201cWith the recruiting dead period, coaches can\u2019t make it out to games right now unless they\u2019re DII or DIII, and even if they could, there are not as many schools in the Midwest as there are on the coast, so we can keep all schools updated with these newsletters. For us, Trace really levels the playing field.\u201d&nbsp;<\/p>\n\n\n\n<p>\u201cTrace has been a huge positive for our kids,\u201d states Kaasa. \u201cWe\u2019re super excited about it.\u201d&nbsp;<\/p>\n\n\n\n<p>Parents are also very excited about the additional work that MN Eclipse is putting in to get their kids in front of college coaches. Knowing that coaches are actually watching the Trace video keeps kids motivated. \u201cLooking at the number of Trace iD views each of our kids gets has been fantastic,\u201d states Kaasa.<\/p>\n\n\n\n<p>\u201cAt times, the outreach process can get overwhelming for kids. They don\u2019t want to email coaches all the time, so the newsletter is a nice way to keep coaches up to date with how players are developing. And it alleviates some of the workload for the players.\u201d<\/p>\n\n\n\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>How one youth soccer club built a newsletter with Trace video to help their players get recruited.<\/p>\n","protected":false},"author":155722381,"featured_media":12069,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[703414512],"tags":[],"table_tags":[],"class_list":["post-12056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-recruiting"],"jetpack_publicize_connections":[],"acf":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/traceup.com\/wp-content\/uploads\/2021\/01\/MN-ECLIPSE-TRACEUP.com_.png?fit=500%2C312&ssl=1","jetpack_sharing_enabled":true,"jetpack_likes_enabled":false,"_links":{"self":[{"href":"https:\/\/traceup.com\/wp-json\/wp\/v2\/posts\/12056","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/traceup.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/traceup.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/traceup.com\/wp-json\/wp\/v2\/users\/155722381"}],"replies":[{"embeddable":true,"href":"https:\/\/traceup.com\/wp-json\/wp\/v2\/comments?post=12056"}],"version-history":[{"count":10,"href":"https:\/\/traceup.com\/wp-json\/wp\/v2\/posts\/12056\/revisions"}],"predecessor-version":[{"id":12090,"href":"https:\/\/traceup.com\/wp-json\/wp\/v2\/posts\/12056\/revisions\/12090"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/traceup.com\/wp-json\/wp\/v2\/media\/12069"}],"wp:attachment":[{"href":"https:\/\/traceup.com\/wp-json\/wp\/v2\/media?parent=12056"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/traceup.com\/wp-json\/wp\/v2\/categories?post=12056"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/traceup.com\/wp-json\/wp\/v2\/tags?post=12056"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/traceup.com\/wp-json\/wp\/v2\/table_tags?post=12056"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}